Our Core Values

We believe our everyday choices can make a difference

in the world for families

Simple & Purposeful Design 

Sunday Hug pursues a simple and purposeful design rather than following the trend.

We design products that's memorable for a long time.

Exceptional quality

We design and create each product from scratch, from planning to manufacturing.

For the best quality, we develop our products with extreme care for every detail.

Ethical Growth

Sunday Hug believes that our future generations have the right to enjoy 

the beauty of life.

We are doing our best to design our products in the most responsible way to create an ethical working environment and sustainable future. 


Our target audience is composed of expecting and new parents, siblings, aunts, uncles, and any relative who want to give the new member of the family the best start in life. All loved ones desire other family members to be happy and healthy and our ideal customer is seeking to make this possible.

The target audience want to have the peace of mind when it comes to their family's safety and protection. They want to spend quality time with each other and aspire to make daily life memorable, fulfilling, and joyful. The goal is to have a satisfying life surrounded by the people dearest to them.