Designed for Families


At Sunday Hug, we believe that the moments spent with your family are the most precious and valuable.

Through our beautifully-designed products, we aim to make the everyday extraordinary for all family members.





Make Sunday Hug part of your daily life with your family


Sunday Hug is more than just a baby product brand.

We know that you have many roles and responsibilities. 

We aim that our brand will be part of your daily life where

all family members can play their part and enjoy everyday life.

We plan products and services with the philosophy that family is the priority.




This brand expression guide should be used in conjunction with other more specific guides around each element of our brand

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